My Path
From spreadsheets to production platforms. How domain expertise met the right tools.
The Data Years
Started in B2B campaign operations. Excel pivot tables, manual reporting, endless data cleanup. The patterns were obvious. So was what could be automated. But the tools weren't there yet.
The Automation Shift
Stepped into a Team Lead role. First scripts appeared: Google Apps Script, Python. Small automations that saved hours. Then n8n workflows. Each one proved the same thing: the people closest to the problem build the best solutions.
The AI Breakthrough
AI changed everything. For the first time, domain expertise could translate directly into production software. In months, 5 platforms shipped that would have taken a dev team years. Not because of better coding, but because the problems were deeply understood.